Marketing Expert Reveals Taylor Swift and Travis Kelce Could Secure Multi-Million Dollar Gucci Deal After Fashionable Public Outing
After achieving billionaire status in 2023, Taylor Swift‘s net worth is still on the rise.
The 34-year-old will wrap up her lucrative Eras Tour in December 2024 and is expected to have earned an estimated $2.5 billion – but the Shake It Off singer isn’t done with making money.
The pop star and her beau Travis Kelce, also 34, made waves after a donning distinctive Gucci outfits on Sunday – with Travis going logo-heavy to the men’s final of the US Open and Taylor showing off her own designer ensemble just hours later.
According to experts, the fashion-loving duo could have earned millions of dollars from a simple outing their head-to-toe designer outfits.
‘There are brands paying athletes, coaches and families to wear logos and logoed hats at the US Open,’ Evan Morgenstein, CEO of CelebExperts, a celebrity consulting agency, told the DailyMail.com.
‘Based on the global visibility that their appearance generated I’d say $1 to 3 million in fees,’ he continued.
The pop star and her beau Travis Kelce, 34, made waves after a donning distinctive Gucci outfit to the men’s final of the US Open on Sunday
‘The brand would get over $50 million in value from the images and video being seen all over the world,’ the expert added.
Evan added that it’s likely this figure is for Travis alone – but experts haven’t ruled out Taylor pocketing a pretty penny from her designer pieces too.
Taylor wore a red gingham mini dress by Reformation, complete with a corset bust to watch Jannik Sinner defeat Taylor Fritz in the men’s final, pairing it with a striking red lip.
Travis wore an eye-catching Gucci bucket hat, polo shirt and cardigan.
Taylor stepped out in a Gucci mini dress several hours later for a dinner with her NFL boyfriend – wearing a two-toned brown mini dress with black strappy heels and a $3,000 handbag by the Italian fashion house.
While the decision for the pair’s logo heavy outfits may well have been coincidental, there also could have been a financial motive, with stylist to the stars Jessica Paster previously revealing that celebrities can be paid up to $250,000 to wear a designer’s outfits.
The superstar songstress doesn’t currently gave any partnerships with brands but has in the past.
From 2008 to 2010, the pop star featured in several campaigns for L.E.I Jeans, and was the face of CoverGirl’s NatureLuxe collection in 2010.
Taylor stepped out in head-to-toe Gucci in New York on Sunday evening, hours after the NFL star made the same fashion choice
The beloved popstar has come under fire for recently for hanging out with Brittany Mahomes, who has publicly shown her support for republication presidential candidate Donald Trump
On Tuesday, Travis’s representatives were forced to deny that the couple have plans to split later this month after a document written on the headed paper of his US PR company was spread online
Stylist to the stars Jessica Paster has previously revealing that celebrities can be paid up to $250,000 to wear a designer’s outfits
She dabbled in fragrances with Elizabeth Arden between 2011 and 2014, and was a Diet Coke ambassador from 2013 to 2018.
‘If she doesn’t agree to appear in ads, it’s because she doesn’t need to. She doesn’t need to expand her business with other initiatives because, right now, there is no brand that’s bigger and more recognized than the Taylor Swift brand,’ says Yeray S. Iborra, author of the book The Taylor Swift Phenomenon, as per El Pais.
‘For years, she has made a great effort to control each and every one of the things she says or does. Partnering with a company implies associating with a third party, which always entails risks,’ he explained.
‘A collaboration of this type could involve her in some controversy indirectly, either due to an erroneous statement or by supporting initiatives that do not agree with her fans. Therefore, it is understandable that she prefers to avoid any type of collateral damage.’
The beloved popstar has come under fire for recently for hanging out with Brittany Mahomes, who has publicly shown her support for republication presidential candidate Donald Trump.
Yet the pals brushed off the rumors as they were seen gleefully hugging each other at the tennis tournament in Queens.
Many fans took to social media over the weekend to voice their disappointment in Taylor for still being friends with Brittany, given her support for Trump and that she had defended brother-in-law Jackson Mahomes amid sexual assault allegations.
